Have a Business, Have a Website, But How Do I Get Traffic?

Have a Business, Have a Website, But How Do I Get Traffic?

How to get targeted traffic and an audience of readers for your website

How to get targeted traffic and an audience of readers for your websiteWebsite positioning gains an enormous advantage once the correct way to gain targeted visitors to your website is learned. As nice and convenience as Pay-Per-Click (PPC) ads are, this option could grow a bit pricey if your not getting conversions or sales from that traffic. Organic search engine traffic could take a while to build momentum, however, it could lead to real earning results in the long-run. Gaining momentum with the search engines typically is the combined strength of several factors including writing articles/posts on a regular basis, daily is the ideal, thus generating real organic backlinks on a regular basis.

What’s a Backlink?

Backlinks, are also known as incoming links, inbound links, inlinks, and inward links, are incoming links to a website or web page. The number of backlinks a website has is an indication of the popularity or importance of that website or page to others. For example, the number of backlinks are used by Google to determine the PageRank of a webpage). Outside of SEO (Search Engine Optimization) the backlinks of a webpage may be of significant interest, an indication that people are are paying attention to that page.

Learning how to work with the many social websites and viral advertising options, may be time consuming and in some cases, difficult to understand right away. We recommend starting with the basics initially, also of which are the most popular such as Facebook, Twitter, YouTube and LinkedIn. Each in their own way provide avenues of traffic and connections to others of similar interests. Writing articles/posts on a regular basis is a great way to demonstrate your knowledge and expertise in your area of interests and links to these articles/posts could be shared numerous times throughout social media and passed along by those who share your same interests. I great way to incorporate getting others involved in sharing your content is TribePro and EasyRetweet. We have found these to be great producers in recruiting others to share our content.

Email Marketing

Building your email list and email promotion, sounds old fashion and out of date, but it is still among the top producers of generating traffic to websites. As an online marketeer, it is vital to your business that you start building an opt-in email list if you don’t already have one. Once you start building a list of people that in other words said they are interested in what you have to say and what you have to offer, by giving you their contact information, they have in fact said in so many words, “I am your targeted audience. Intrigue me with great information and great deals right away!”

Regardless of which method you use or focus on, remember the primary object is not just to drive traffic, but to drive traffic that will possible convert into a sale. Focus on finding targeted prospects, they will be the targeted audience of people that are actually interested in what you have to sell or offer.

Forum Networking

Participating in forums is a good opportunity for you to meet potential prospects, build a good reputation, and establish yourself as an expert within your preferred niche. You are able to introduce yourself, your company, and services. This is a great place to establish new business relationships be connecting with and following others, answering questions, or offering valuable advice during the opportune times. Once you’ve spent some time, you can even grow as a leader or person of influence among those that participate in the forum.

Article Marketing

Article marketing is a form of advertising products and services online via article directories. You simply write short articles, typically 400 words at minimum, and marketing in a variety of article directories to generate more traffic. The readers of the articles are able to connect with you via the bio and byline information you add (collectively known) as the resource box, about your business and a link to your URL. There are many varying opinions about the use and effectiveness of this strategy (for some it works like a charm, for others it panned-out to be a waste of their time). I believe, the beauty of article marketing is in the eye of the beholder. You have to decide for yourself, if its a right fit for you and your business or not.

Commenting

Commenting on other people’s blogs is a fast way to get noticed both by the blogger and those that are reading the comments. No one likes spammers or wading through a host of “This is Great or That’s Right!” Add comments that will be value, your personal opinion, or expert advice. After while as that blog increases in its popularity and traffic, exposure to your comment (and click-throughs) increases as well.

Interviews

Interview a popular or even a not so popular blogger in your niche. Whether popular or not, other bloggers are also striving for audience and being among the best of their niche, is learning along the way, and can certainly pass on some value lessons or experiences learned. Interviews can be obtained in a variety of different ways including webcast, email, chat or discussion posts. Whatever works for you and the interviewee(s)!

Most Importantly

Generating traffic does not have to be a pricey or bankrupt your bank account business. With patience and consistency, in producing great content — your audience and traffic will come. Great content, is still the number one way to drive visitors to your site. Without great content, you have nothing and will ultimately, just waste your time and efforts. Without content that will add value to the reader in some form or fashion, the visitors will leave just as quickly as they came – and may never return – not a win, win. However, if your content is compelling and engagingly valuable, they will stay – return – and link to your content. Organic traffic, which is what you want!


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