By Jamie Fleming
As an entrepreneur, I’m sure you have a website. And if you have a website, I’m almost certain that is where a lot of your clients/customers find you, especially if your business is solely online. Because of this, it is vital that the copy on your website is fabulous.
Here are seven tips to help:
- Don’t use too much copy. When someone visits your website, they don’t want to have to scroll on and on and on to get your message.People are impatient and want to know what your business can do for them, and they want to know quickly. So, make sure you’re not putting too many words on one page, and be as concise as possible. In other words, get your point across quickly!
- Keep it simple. When you’re writing content for your site, keep your audience in mind. You want them to understand what your business is about; so, if you must use industry terms, make sure you explain them. Also, keep your sentences short, and use paragraphs (i.e., blocks of text). Do not make one really long paragraph; no one is going to read all that.
- Don’t use all caps (or lots of exclamation points). I know this is probably a no-brainer for most of you, but hey, someone may need to read this. Writing everything in caps and using five exclamation points makes people think you’re yelling at them, and that’s no bueno. In my opinion, the only time you should use all caps is when you’re saying something is FREE, a SPECIAL OFFER or something like that.
- Use words that will make people want to buy. These include words like effective, exclusive, guaranteed, benefit and quality. For more words to use, check out this blog post.
- Write like you’re talking to a person one-on-one. In other words, use the word “you” when addressing your audience. This makes it more personal for them and makes them feel you’re an actual person as opposed to just a business.
- Sell the benefits. If you want to sell your products and services, you have to write about the benefits of using them instead of their features. What’s the difference? A feature describes your product, while a benefit is what the user gets from it. So, for instance, I could write: “A press release is an announcement sent to the media to let them know what’s going on with your business.” That’s the feature. The benefit could be: “Press releases increase the visibility of your website and increase your credibility with search engines.” Essentially, you need to tell your customers how your product will improve their lives and/or businesses.
- Edit, edit, edit. You want to be sure that your copy is grammatically correct, that there are no spelling errors, that everything flows smoothly and that everything is consistent. Having errors can cause you to lose credibility with your audience, and in turn, can cause you to lose clients– and money. With that said, be sure you (or someone else) go through your copy a few times before publishing it.
Jamie Fleming is a freelance copywriter, Jamie Fleming specializes in creating fabulous copy and content for small, women-owned businesses, nonprofits and other organizations. Additionally, she is the founder and editor-in-chief at for colored gurls (forcoloredgurls.com), a lifestyle blog with the mission of inspiring and empowering women of color. For more info about Jamie, visit her website, mochawriter.com