About Tumblr, Tumblelogging, and Founder David Karp

About Tumblr, Tumblelogging, and Founder David Karp

The name Tumblr, stems from Tumblelog, which is a form of mixed media blog. In short, according to the Urban Dictionary website, a tumblelog is a variation of a blog.

Founded in 2007 by David Karp, a then 20 year old high-school dropout, who started coding when he was 11, launched Tumblr to simplify the blogging process. The name Tumblr, stems from Tumblelog, which is a form of mixed media blog. In short, according to the Urban Dictionary website, a tumblelog is a variation of a blog. Short Mixed media posts are favored over the longer editorial posts, which is commonly associated with blogging. The most common post formats include links, photos, video, dialogues and quotes. Unlike traditional blogs, this format is used to share quick discoveries, experiences, or author creations without having to provide a summary or commentary about the post or media. The hosted platform is free and geared towards quick and easy posting.

The first microblogs were known as tumblelogs. The term was coined by why the lucky stiff in a blog post on April 12, 2005, while describing Christian Neukirchen’s Anarchaia.

“ Blogging has mutated into simpler forms (specifically, link- and mob- and aud- and vid- variant), but I don’t think I’ve seen a blog like Chris Neukirchen’s Anarchaia, which fudges together a bunch of disparate forms of citation (links, quotes, flickrings) into a very long and narrow and distracted tumblelog. ”

While running a software and consulting business in 2005, David developed new media for larger media companies. He got the idea for Tumblr after being exposed to the new form of blogging, then known as “tumblelogging.” While building a tumblog for himself, David realized other fans wanted to use the simple tool to create Tumblelogs of their own. David launched Tumblr in 2007 for fans and general public use.

To date, Tumblr has 50 employees and is considered one of the fastest growing blogging services on the web. The company is valued at $800 million dollars.  In a recent announcement, Tumblr founder and CEO, David Karp, said the company is receiving 13 billion page views per month, which is up from 2 billion at the start of the year. Tumblr now has 30 million blogs, which up from 8 million a year ago. Aided by strong adoption overseas, Tumblr executives and investors expect the new infusion will continue to help the company grow. Tumblr investors believe the company is active and have a tremendous user base and potential to make money. Like Twitter and Facebook, they are developing new forms of advertising that will work within its service, rather than running the traditional banner ads.

“You will see some experiments later this year and early next year,” said Bijan Sabet, a general partner with Spark Capital and Tumblr director. “We believe you can build a successful revenue model against that.”


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