Content marketing is a very effective way of attracting and engaging a target audience, and ultimately winning over new customers and clients. Content marketing is one of the smartest strategies there is, but when it’s done badly, it’s worse than doing nothing at all.
Every time you post on your blog, or website you’re engaging in content marketing. Get the most out of your content and avoid these costly mistakes.
While your posts should reflect your personality and showcase your knowledge on the products or services you offer, they should not be all about you. Unless you are only targeting your close friends and family, this is a poor strategy. Content marketing should be about educating or entertaining your viewers. In most cases, they are not coming to your site to read about you.
Your content marketing plan should be focused only on high-quality, professional posts or articles. Although it should go without saying, one of the worst strategies is to write content that attacks a competitor, or worse still, uses foul language or makes hateful remarks to get a point across.
In addition, your content must be grammatically correct, clear and valid, without misspellings. If you need help, it’s better to invest in a writer who can write professional posts for you until you’re up to par with your own writing skills.
Content marketing is always an ongoing effort. While you don’t want to write so much that it begins to negatively affect the quality, if you don’t have enough your site won’t be noticed. Most experts feel that writing daily is optimal, but every other day can be the right pace depending on your business and the needs of your target audience.
Your content marketing plan should including posts that are written using keywords and search engine optimization. If you don’t know how to do this, it may be worth hiring a professional to teach you, or investing in one of the many books on the market to teach yourself. At the same time, you don’t want to make the mistake of just writing just for the search engines. Write for people first, and then go back and make it search-engine friendly so that readers can find you.
Many people fail to make the most of social media in their content marketing plan. Either they don’t use it at all because they are afraid of making a mistake or just don’t want to learn how, losing all of its potential marketing benefits, or they rely on it too heavily without using any other marketing techniques.
It’s important to have a balance and make sure your content is consistently spread over the various social media outlets, while at the same time making sure that it is valuable to your readers and not an unwelcomed annoyance. Encourage readers to share high-quality content by using social media buttons on the site like Twitter and Facebook. If your content is valuable, it will be shared.
Lisa Mason is a freelance writer, content marketing specialist and social media marketer. She has more than 12 years of experience providing Internet content and helping her clients build brand recognition online.