Let Customers Find You: How to Create a Great Inbound Marketing Plan

Let Customers Find You: How to Create a Great Inbound Marketing Plan

Inbound marketing is a hot topic lately. Many businesses are realizing the importance of inbound marketing and how it can be beneficial to them.

If you’re unfamiliar with inbound marketing, its purpose is to create marketing tactics that allow customers to find you instead of the other way around. For example, search engine optimization is an inbound marketing tactic because customers interested in your products or services will turn to a search engine, and your company’s website can appear in front of them. Companies are using inbound marketing because it allows them to earn the attention and business from people who are already interested in what they have to offer.

Inbound marketing acts like any other marketing strategy—if you want to use it, you need to create a strategy. Every successful marketing campaign, whether inbound or outbound, needs a plan, and the following tips will help you create a great inbound marketing plan.

Know your audience.

You need to create the right type of content for inbound marketing to work, but in order to generate the right content, you need to know who you’re generating the content for.

You need to do some research and determine who makes up your target audience. Find out their characteristics, their sex, their age—all of this will help you determine the type of content needed to make these customers come to you.

Determine your goal.

What do you want to achieve through your inbound marketing? Do you want your customers to make a purchase? Do you want to increase the number of newsletter subscribers? When you know the purpose of your inbound marketing tactics, you can then determine what tactics you need to use in order to reach your goal.

Make your content easy to share.

Make sure that the content you generate for your inbound marketing campaigns are easily sharable. Place widgets for social networks and email on your content so that those users who come across it and find it interesting can share it easily. This way, they’ll be promoting your content and helping send more traffic your way.

Use social media.

Social media is one of the best ways to implement inbound marketing. If you don’t have social media accounts set up, make sure that you do that before you launch your inbound marketing campaign. When you post links to your inbound marketing content on your social networks, you’re reaching a large audience and also making it easy for this content to go viral.

Don’t forget to measure.

In order to determine which marketing tactics are the best for your business, you need to measure their success. Make sure that you measure the success of your inbound marketing campaigns.

The way to measure your success depends on the goal of your inbound marketing campaign, so make sure that you determine how you’re going to measure your goal.

If you want to reach the best audience, you need to implement inbound marketing, but before you delve into the new strategy, make sure that you create a plan using these tips.

Sarah Dunbar works for the online marketing team at SEOMap.  To learn more about their work, click here.


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Source: Let Customers Find You: How to Create a Great Inbound Marketing Plan | Watts Publishing Shop | http://shop.wattspublishinggroup.com