A strong book cover is a necessity when it comes to publishing a High Quality book. As much as we may not like it, books are judged by their cover! According to ‘The Wall Street Journal’, The average bookstore browser who picks up a book spends eight seconds looking at the front cover and 15 seconds reading the back.
Therefore, the window of opportunity to sell the book by its cover is limited. To attract attention and make a lasting first impression, be ready to do all that you can to be at the top of your game and make that first impression one that last in the mind of the viewer.
There’s no easy solution or magic formula to produce an effective book cover. In most cases, they are nice to look at, but hard to design in a way that truly captures the essence of a book. The main idea is to be creative, appealing, and expressive. Not everyone will like your ideas, but you certainly want to capture as many “likes” as you can.
To get you started, here are a few quick tips and techniques that professional book designers use:
Critical Items for the Back Cover:
Inside Book Flap (if applicable)
Book covers are a form of packaging and good packaging attract buyers! If the cover has a “made-at-home” look, then you will probably have a difficult time selling your book in the major book stores or on a large scale. If you are not experienced in creating your own book design, we recommend hiring a professional that is experienced in book cover design. Professional designers have the skills, creativity, software and printing knowledge to produce a book cover that will stand out in the crowd.