For undergraduate courses in business communication.
Develops Professional Communication Skills
Following in the wake of the digital revolution and the advent of social media, business communication has been hit by yet another revolutionary change: the rise of mobile communication. In this Twelfth Edition of Boveé and Thill’s Excellence in Business Communication , the most significant and recent technology-related changes affecting the business world are thoroughly discussed. Not to be forgotten, the text continues to emphasize fundamental skills and principles, including the importance of writing, listening, presenting, and other components of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence in Business Communication is the premier text for honing and developing essential communication skills.
Also Available with MyBCommLab®
This title is also available with MyBCommLab–an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
NOTE: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for:
0134472438 / 9780134472430 Excellence in Business Communication Plus MyBCommLab with Pearson eText — Access Card Package
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Keywords: 12th, business, Communication, Edition, excellence
Source: Excellence in Business Communication (12th Edition) | Watts Publishing Shop | http://shop.wattspublishinggroup.com