On-page SEO is among the essential factors for ranking. Learning the basics of on-page SEO can skyrocket your ranking on Google and all other major search engines, raising your rank to the top. There are many benefits you obtain for achieving a high rank on search engines, such as high traffic, brand popularity, and more leads. The following are some of the common on-page SEO strategies.
Meta-tags are used with titles and descriptions. Title tags should be at least 10 characters long, but not more than 60 characters long. Avoid using special characters in the title. You are also advised to give a meta-description of less than 148 characters to boost your visibility. Even though this tag is no longer used for indexing, it is always important to use it to show your theme.
Google uses this meta-tag to check for spamming and relevance of your articles. This meta-tag should not exceed 10 words, and every single word in it should be used somewhere in your text. If any single word in your keyword meta-tag is not used within the text, it will be considered irrelevant. Google may penalize you for using irrelevant words in your keyword meta-tag by giving you a lower rank, so be careful when creating this meta-tag. Spam is also treated in a similar manner. Avoid spam by sticking to a density of 1-2 per cent for each keyword in the keyword meta-tag.
H tags are essential when labeling headers on your site. Arrange the tags in terms of H1, H2 and H3 tags using the right font style. Hx is considered the best style for these tags.
The font you use with your keywords is an essential strategy for on-page SEO. Use bold to highlight important phrases within your text and boost your ranking. Italicizing your keyword also shows emphasize, and is considered as among the effective on-page SEO strategies. Use large fonts for keyword phrases to achieve the same effect.
Keywords are better if placed next to each other. However, ensure that the keywords are in the right order. If possible, use keywords at the top of the page, and at the bottom. Proximity and prominence of keywords are essential factors for indexing.
On-page SEO is also determined by the keywords used in internal links. Every internal link should contain a relevant keyword and accompanied by quality anchor text. You can use hyphens to separate words in long tail keywords, but avoid using more than 3 hyphens in a single link.
Do not be tempted to link to any site. Avoid spammy, untrustworthy and incredible sites as this will affect your ranking. Select authoritative sites and link to them. Keep the outgoing links to a maximum of 100 links, and validate them occasionally.
Your domain name will be used to rank your site, and so it should be SEO friendly. Use specific URLs that describe your brand, instead of generic URLs. Use Google trends or Ad words to search for high priority keywords to use in your URL. Use the primary keyword at the beginning, and the secondary keywords towards the end. Long tail keywords should be separated using hyphens.
When linking images, give a meaningful and SEO friendly URL. Some people upload photos that have coded names or links, and this affects your ranking. Use a keyword phrase when naming image URLs in order to improve your ranking. When uploading images or text, ensure that you do not exceed a size of 100k.