The Process of Website Auditing

The Process of Website Auditing

The web as a global marketplace presents a host of opportunities that people should exploit. For instance, no matter their areas of residence, they can advertise their products or services to the online community, increase conversion, and boost profitability. However, to tap this potential, businesspersons must create efficient websites that conform to stipulations of Search Engine Optimization (SEO). Moreover, even after they have published their websites, they must continue to monitor performance to make sure that they are operating optimally. Therefore, it is imperative that people do a website audit to find loopholes, and then coin efficient strategies to manage them.

The Principle of Website Auditing

Website AuditingWebsite auditing is an effective tool for evaluating, redesigning, and measuring the effectiveness of a website. Although many webmasters have not adopted this concept, it has helped many others to check the performance and other operations of a website. For instance, people can determine whether their information is readily available and whether its vital sections are working well. They will also identify niche keywords that rank high in search engines, and the type of information that interest visitors. Consequently, they can tweak their websites to conform to these recommendations and enhance the productivity in the end. Even though people can easily do a website audit, those who want in-depth analysis should hire professional SEO companies.

The Process of Website Auditing

When doing a website audit, webmasters, or professional companies analyze four main facets. These include:


In addition to quality content, keyword research and placement is the cornerstone of an efficient SEO strategy. While doing a website audit, people should make sure that they use the right niche keywords at the recommended density. Principally, the algorithms stipulated by major search engines advocate for a two percent keyword density. They should also have other related and or long tail keywords that enrich quality of their content. Finally, they should include key phrases or keywords in the title, Meta tags, and description of the website.
A website audit will identify all keyword shortcomings and propose effective solutions.

Domain Names

When starting a website, many people choose domain names that do not complement their websites. Even though the name of a pet sounds nice as a domain name, it may not appeal to search engines. By doing a website audit, people will be able to identify this and many other discrepancies on the domain name. Generally, a good domain name should include the primary keyword that a website targets. Moreover, instead of using IDs to reference subpages, they should use page specific keywords to rank higher.

Internal Links

Internal linking is a powerful, but by far the most neglected SEO strategy. In order to rank higher is search engines; websites should have internal links for all blog posts and web pages. However, rather than lumping all internal links on homepages, people should spread them on all pages to have a more natural feel. Furthermore, they should choose their anchor text wisely to have a greater impact. Generally, they should include the keyword phrase used to anchor the source pages. A website audit will identify this commonly ignored concept.


In addition to internal links, people should also have sitemaps. This component links all webpages and helps search engine robots to index web content. By ranking higher in search engine results, websites benefit from free, targeted traffic, and thus, have many visitors.

In addition to these four core facets, a website audit also identifies broken links, information displayed on a web page, and its relative ease of access. A good web audit will determine navigability of a website and propose improvements that enhance its effectiveness.

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Source: The Process of Website Auditing | Watts Publishing Shop |